High Street Retail USA Announces Ancillary Partnership At Pointe Orlando Shopping Center

High Street Management, a division of High Street Retail USA (HSR), has been selected to partner with Brixmor Property Group to create a unique ancillary income program for the Pointe Orlando Shopping Center. The partnership plans to capitalize on High Street Management’s previous experience in building non-traditional revenue streams through a variety of programs and specialty leasing at the center. The HSR team brings more than 35 years of retail marketing and revenue generation experience to the partnership, as well as proven initiatives and programs that have been wildly successful at other shopping centers in large Florida markets. With a focus on advertising (both on-site and out-of-home), pop up markets, experiential special events, product samplings, and an evaluation of the current Specialty Leasing program at Pointe Orlando, both the HSR and Brixmor teams have high expectations for the success of this partnership and the revenue it will generate.  

“Our proximity to the Orange County Convention Center makes the Pointe a perfect location for High Street’s ideas for advertising, events, specialty leasing and pop up markets. The Convention Center expects to see more than 72,000 visitors in January alone, ranging from brides to builders, and surfers to quilters. We are thrilled to work with HSR for the next twelve months and to reap the benefits of their extensive experience in this arena. This partnership has a lot of potential to be very successful and lucrative for our center,” Laura McLaughlin, Director of Specialty Leasing for the Brixmor Property Group.

“Just in time for the start of 2017, this partnership is an exciting opportunity to expand on an already successful Specialty Leasing program at the center. With the addition of out-of-the-box ideas for advertising and sponsorship opportunities, the creation of unique product samplings and some fun experiential special events, HSR is committed to generating a healthy stream of ancillary income for the Pointe Orlando over the next twelve months. We are excited for this opportunity and are ready to get to work,” Sharon Dresser, Founder, High Street Management.

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